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You have recently opened your own Marketing Consulting Practice. Your first client has asked you to lunch and presented: Marketing Assignment, UC, Canada
| University | University of Calgary (UC) |
| Subject | marketing |
Scenario:
You have recently opened your own Marketing Consulting Practice. Your first (and only) client has asked you to lunch and presented you with the following conversation:
“I know you are new to the consulting industry, yet I believe in you. I want to hire you to help me gather information so that I may make a presentation to my company board.
I have recently purchased a factory in Malaysia that could create almost anything a_ product- You decide) and I ain interested in marketing a product only in Canada.” Since this product will be a new area for my company and new to Canada, I’m looking at this being a newly Branded Item for the company, using the new brand name for marketing. The (Y – new brand name- You create man have be4n sold under at names in other countries
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