In a competitive career world, job seekers are looking for stable work and employers are looking for valuable help: Financial Statement Analysis Research Paper, UBCS, Canada

In a competitive career world, job seekers are looking for stable work and employers are looking for valuable help. Freelancer.com provides a job marketplace that engages employers and freelancers around the globe to collaborate for mutual benefit. This company allows self-employed professionals to directly connect with an employer by submitting bids for work including remote project options and local jobs.

Freelancer.com creates an avenue for thousands of independent contractors with specialized skillsets for any employer or service buyer to discover. In today’s growing marketplace, differentiating a marketing strategy by placing an emphasis on uniqueness and changing perception can expand operations from national to international buyers and users. By using this crowdsourcing service, companies are going beyond local and national borders to “create new and interesting situations for technical communicators“ (Amant, 2005).

Freelancer.com produces these channels to allow employers and freelancers to connect all over the world as they continuously develop in their number of users and projects posted. Overall, this case study analyzes the disruptive style of Freelancer.com’s marketing strategy and answers how it has broken off from traditional marketing channels. This case study evaluates Freelancer.com, one of the leading freelance websites in the gig economy. Additionally, this article examines the merits of disruptive marketing as a strategic tool in the marketplace. With the potential growth of advanced technologies, Freelancer.com will find itself fending off other competitors.

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